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Welcome to Tomorrow

We believe that effective leaders don't simply seek "jobs"; they seek organizations with a compelling story, exceptional colleagues, and room for continued growth. As you scroll through this page, you will gain a better understanding of Renewal by Andersen's narrative, where the company has been, and where it is going.

Vice President of Marketing

Renewal by Andersen (WA, ID, Central CA)

Renewal by Andersen, the extremely high growth direct-to-consumer replacement window subsidiary organization of Andersen Corporation, has experienced explosive growth and maturation over the last decade as it has become the largest vertically integrated remodeling company in its category. In 2021, Renewal by Andersen generated well over $3 Billion in gross sales across its network of 100+ field locations throughout the United States and Canada. The construct of that vast network includes several independent Renewal by Andersen affiliate owners, who exclusively market, sell, install, and service Renewal by Andersen products under the signature Renewal by Andersen brand.

One of the largest, most progressive, and highest-growth Renewal by Andersen affiliates in the country is Renewal by Andersen of Washington, Idaho, and Central CA.  Headquartered in Renton, WA, this affiliate team owns and operates 3 major Renewal by Andersen markets across the northwest including RbA of Washington (covering the entire state plus Southern Oregon), RbA of Idaho (covering the entire state), and recently-acquired RbA of Central California (Fresno/Bakersfield), collectively generating nearly $200M in annual revenue and employing over 600 people.  Led by President and partial owner, Kat Marriott, this group is in explosive expansion mode having grown over 70% year-over-year the last couple of years, with an aspirational goal of reaching $1B in revenue within the next 5-10 years.  Central to the evolution and growth of this business is its interest in "consolidating" and centralizing key functions which, historically, have been relatively de-centralized.  Kat and her executive team are seeking a seasoned VP of Marketing to join their ELT and lead a robust 200-person team across Traditional, Non-Traditional, Digital, Brand & Creative, and the Inside Sales Contact Center.

A Foundation you can build on

Getting a sense of the foundation that has been built prior to your arrival offers a lens through which you can see where your career may go.

Renewal by Andersen

Renewal by Andersen is the full service, direct-to-consumer window replacement division of Andersen Corporation, North America's largest and most reputable window and door manufacturer and brand. Renewal is the fastest-growing division of Andersen Corporation, with 20%+ year-over-year growth over nearly the last decade.

History

Andersen Corporation was founded in 1903 along the Saint Croix River in Minnesota by Hans Andersen and his family. In the mid 1990's, having established itself as a top brand in its category, Andersen saw an opportunity to introduce a custom replacement window division. Renewal by Andersen was born of this decision over 25 years ago as the vertically integrated, full-service, direct-to-consumer “replacement window” division of Andersen and has since grown tremendously, driving major bottom-line performance and extensive innovation across Andersen's enterprise.  With interest in scaling quickly while not sacrificing brand excellence, Renewal intelligently developed a fully exclusive, independently-owned affiliate program.  Brothers Alex and Matt Gonzalez jumped into Renewal's affiliate program many years ago and now, alongside Kat Marriott (President) and the executive team, own and operate 3 major Renewal by Andersen markets across WA/South OR, ID, and Central CA employing over 600 people and generating nearly $200M in annual revenue.

Home Improvement

Renewal by Andersen, backed by one of the largest and most prominent voices in the greater building materials industry today, is now truly known as a benchmark in the overarching direct-to-consumer space across the US and into Canada given its increasingly innovative approach to, and major investments in, traditional, non-traditional, and digital marketing, its uncompromising devotion to creating unforgettable end-to-end Customer Experiences, and perhaps most importantly, its dedication to technology disruption. In an industry that is lacking in technological thought-leadership, Renewal is an absolute stand-out.

Scale

Renewal by Andersen is by far the largest full-service, vertically integrated remodeling company that exists in North America today.  It drives nearly $4 Billion in gross sales across its 100+ branches in the US and into Canada.  Most exciting is the fact that, while Renewal's top and bottom line performance is incredibly impressive, it is still relatively early in its evolution as an organization with immense marketshare and growth opportunities in front of it.  The continued growth and scalability of Renewal by Andersen is being intensely invested in by the Andersen enterprise.  After 3 recent expansions to Renewal's central production facility in MN, which now totals nearly 1 million square feet, production facility site number 2 has been selected with build-out beginning in 2023, and production facility site number 3 has also been selected with build-out timing TBD.

Our Take On RbA's Values

Growth & Expansion

Renewal by Andersen of WA, ID, & Central CA is in explosive growth mode.  This team is not interested in status quo and maintenance.  Rather, they will continue investing in the expansion of the business from a top and bottom line perspective, and personnel and team growth, offering amazing career growth opportunities in the coming years.  From a financial perspective, this group looks to achieve $1B in annual revenue within 5-10 years via intelligent, organic growth alongside inorganic market acquisition and expansion.

Collaboration & Support

Renewal by Andersen of WA, ID, & Central CA has talented teams across those expansive markets.  To scale the business and allow for continued expansion, there are aspirations to centralize and standardize key functions of the business, allowing disparate teams to share knowledge and collaborate effectively and consistently.  This marketing executive is a key component to this initiative, driving a true team orientation amongst these geographically diverse locations.

Speed

Renewal's leadership team moves quickly. Decisions and progress are made with tremendous velocity, an imperative characteristic of a high-growth, direct-to-consumer organization. Renewal embodies an entrepreneurial culture, where leaders have the autonomy to drive the business forward in the most nimble and agile way.

What You Will Be A Part Of

As a leader at Renewal by Andersen, you will position the organization for its future, which requires an understanding of those around you, what they collectively stand for, and how they positively impact the world.

RENEWAL'S FOCUS ON EXPERIENCE, DEI, AND GROWTH

Hear Renewal's leaders speak about the growth of the company, and its dedication to diversity, equity, and inclusion.

RBA BREAKS GROUND ON 3RD HQ EXPANSION

To keep up with the pace of growth and demand, Renewal by Andersen breaks ground on the 3rd expansion of its central HQ in just the last few years.

RENEWAL BY ANDERSEN'S MANUFACTURING PROCESS IN 2022

A lot has changed, for the better, at Renewal by Andersen over the last 25 years.  Gain insight into what goes into the product build process in 2022.

UNITED AGAINST CANCER - RBA & THE AMERICAN CANCER SOCIETY

Former President of Renewal by Andersen discusses the company's commitment to fighting cancer.

WORKING AND SELLING FOR RENEWAL BY ANDERSEN

Hear from Renewal's design consultants on what it means to work on behalf of the Renewal by Andersen organization.

A CAREER WITH ANDERSEN IS A JOURNEY

Who are the people of Andersen Corporation, Renewal by Andersen, and its affiliates?  Hear from a few valued team members on what it is like to work on behalf of the brand.

The Company You’ll Keep

Who you’ll work with is often more important than the work itself. Get to know the Renewal by Andersen leadership team you will be engaging with in this role.

Kat Marriott

President (Direct Manager)

Kat Marriott, President of RbA in Seattle, joined the Renewal by Andersen family in 2012.  When she joined, this organization was generating $5M annually with a team of 35 total people.  With her prior experience leading sales and marketing functions at two other organizations, Kat advanced her career extensively from an events team member to Marketing Manager, Marketing Director, General Manager, and now, President/Owner.  She genuinely believes in servant leadership as she says, "leaders simply don't exist without a team, for without a team to serve, there's no purpose for a leader".  As President of this nearly $200M business, Kat's style is collaborative, open-minded, communicative, and empowering in support of the broader organization.  Kat is a progressive-minded, innovative leader who's interested in surrounding herself with other executives who think outside of the box, not simply focused on solving today's challenges, but positioning the business in getting ahead of tomorrow's opportunities.  Kat and her team are frequently engaging in forward-thinking conversations focused on what do we do today to get where we want to be tomorrow.

Matt Gonzalez

Owner

Matt Gonzalez, Owner of RbA Seattle, bought into the Renewal by Andersen business 25 years ago with his brother Alex.  They were early adopters in the affiliate network that Renewal was building across the United States.  They had spend years working for other window and door brands in the building materials space, but since joining RbA, they've never looked back.  Matt has invested heavily in the growth of the business more recently, and has scaled the executive team who have become partial owners in the business alongside him.

Bryan Wilkinson

Chief Financial Officer

Jason Boesl

Chief Operating Officer

Reggie Harris

VP of Sales

Chadwick Bischoff

Director of Marketing

A Day in the Life

RbA of WA, ID, and CA is scaling its nearly $200M business extensively.  This Vice President of Marketing will be integral to growing the business and consolidating the marketing function's teams while standardizing its processes.  This leader will oversee a multi-function team of 200 total people across traditional marketing, non-traditional marketing (canvassing, events, retail), branding and creative, digital marketing and digital CX, and the 50-person Inside Sales Contact Center.  The VP of Marketing will join a high-impact, servant-style executive team, bringing a forward-thinking, progressive approach to marketing that's scalable as RbA as it strives to achieve $1B in revenue in the next 5-10 years.  Alongside reorganizing and centralizing the function, the VP will lead the modernization of the brand's "tone" in the market, aligning with the younger generation of buyers, while identifying progressive technologies allowing for diverse paths-to-purchase.  Additionally, this executive help drive the evolution of the Inside Sales Contact Center (ISC) from a script-based appointment setting model, to a more consultative and humanized customer experience model.

Responsibilities

Marketing / Brand Management

  • Lead a highly skilled and successful marketing team
  • Manage direct response marketing strategies
  • Bring brand and customer insights and data to strategy discussions
  • Influence corporate messaging and positioning
  • Manage key vendor relationships (e.g., creative, media and research agencies) to ensure strategic impact and high ROI
  • Exercise strategic and creative leadership on highly visible campaigns and programs
  • Collaborate with functional partners to forecast and plan company revenue growth
  • Develop market strategies, including budget, forecast, efficiency targets, and channel and agency selection, business and brand objectives, customer insights and market trends.

Inside Sales Center (Call Center) Management

  • Participate in the development of roles, enhancement of tools, and assessment of Inside Sales team effectiveness and efficiency
  • Implement growth strategy and develop new processes as necessary to enhance call center performance
  • Build collaborative relationships with the call center leadership team that fosters productive partnerships and encourages process improvement

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Marketing / Brand Management

  • Ensure products are designed with the targeted customer in mind
  • Utilize market/consumer research and to identify gaps and opportunities
  • Strategic planning and customer segmentation to include marketing and competitive analysis, customer segment selection and plan related product positioning
  • Responsible for brand development and ability to build out a supporting marketing plan
  • Oversee the creation and management of strategy, managing core brand, marketing, and supporting commercial efforts
  • Manage marketing budget and resource allocation from annual planning to ongoing variable spend
  • Be an important partner in product strategy; advise on market potential, pricing, distribution channels, and launch sequencing for all products
  • Participate in various levels of strategic development

Inside Sales Center (Call Center) Management

  • Prepare reports and analyze contact center data to improve processes, ensure resources are properly allocated, and maximize efficiency and customer satisfaction

Requirements

  • 10 years of relevant work experience including experience in marketing, brand management and Inside Sales development is ideal

  • 10 years of relevant work experience managing large teams and building structure and processes

  • Strong project management, creative thinking, and analytical skills

  • Demonstrated ability to manage multiple programs and priorities in a fast-paced environment

  • Good time-management, organizational, problem-prevention and problem-solving skills

  • Willingness to adapt to changing business needs and deadlines

  • Strong analytical skills, with depth understanding of market conditions and customer needs

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  • Demonstrated ability to lead cross-functional teams with excellent leadership, communication and organizational skills required

  • Experience across the entire marketing mix, including measurable results and impact.

  • Partner with training and operations teams to support your team’s growth and development while increasing execution effectiveness.

  • Work in close collaboration with the president and chief operating officer to ensure sales, service, and operational processes are followed as outlined

  • Proven leadership skills – passionate, positive attitude, persuasive, innovative, encouraging and motivating

  • Data-driven with strong analytical and quantitative skills as well as attention to detail.

  • Excellent written, interpersonal and presentation skills

  • Desire to tackle complex challenges and transform them into solutions

  • Bachelor degree

  • MBA preferred

Download Full Job Description

What You Bring to the Table

Entrepreneurial & Resourceful

Although Renewal by Andersen of WA, ID, & Central CA is relatively sizable, the central Marketing function is supporting the organization's growth mode and requires a seasoned, senior executive who can work across a broad area of accountability, with a multi-function team, quickly and efficiently while standardizing the function out over the longer term.

Leadership

This executive team member will lead a large, diverse, multi-function team of 200 people total.  RbA is seeking a leader who will be required to have the capability to lead leaders, direct the growth trajectory of the business as it scales, contribute to an open-minded, progressive executive team, and inspire and motivate team members across 3 major markets.

Strategic Partner

The RbA of WA, ID, and Central CA executive leadership team is highly interested in a true partnership with a progressive, innovative, collaborative, and strategic Marketing function that drives the growth and success of the business for the long term, versus merely executing traditional marketing strategies.

We believe this opportunity has the potential to be your next best thing. What do you think?